What is Brazilian straightening?
Brazilian straightening is a method originating in Brazil that aims to smooth and improve the texture of your hair. Enriched with keratin and cocoa proteins, this treatment deeply nourishes the hair fiber, making it more supple and shiny. Using a formaldehyde-free formula, Brazilian straightening respects the health of your hair while offering a long-lasting smoothing effect. Unlike other straightening methods, Brazilian straightening does not alter the chemical structure of the hair, making it a healthier and more sustainable option.
The process involves applying a keratin-rich product to the hair, then using high professional heat to remove the nutrients from the hair fiber. This hair treatment makes hair smoother, facilitates daily styling with a suitable shampoo, and significantly reduces frizz.
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What are the advantages of Brazilian straightening?
This treatment offers numerous benefits for damaged or unruly hair. Thanks to the injection of keratin and proteins, hair regains a healthy and more manageable appearance. The time saved is also significant, especially for those who spend a lot of time blow-drying with straightening products. Furthermore, Brazilian straightening improves hair's resistance to external aggressors such as humidity and heat, while maintaining a regular supply of professional hair care products.
Who is the Brazilian straightening treatment for?
This treatment is especially suitable for people who frequently blow-dry their hair, those with colored hair, or those who live in humid climates in Europe, Africa, or elsewhere in the world. It is also recommended for those who struggle daily with frizz and desire smoother hair without the commitment of permanent straightening. Clients benefit from the premium formula of Brazilian straightening for exceptional results.
For those with frizzy or very curly hair, Brazilian straightening softens curls, making them easier to style with suitable hair products while maintaining a natural look. Our customers' reviews highlight the effectiveness of our Brazilian straightening ranges.
How to maintain your Brazilian straightening treatment?
To preserve the effects of Brazilian straightening for as long as possible, it is crucial to adopt some good maintenance practices.
- Avoid washing your hair for three days after the treatment to allow the keratin to penetrate properly.
- Opt for a sulfate-free shampoo that will preserve the keratin in your hair.
- Use individual products or packs suitable for daily maintenance.
- Protect your hair from salt water and chlorine to avoid damaging the straightening treatment.
Differences between Brazilian straightening and other straightening techniques
While Brazilian straightening is renowned for its nourishing qualities and non-permanent smoothing effect, other techniques like Japanese straightening and X-Tenso straightening offer different results. Japanese straightening is a permanent process that alters the hair's structure, while X-Tenso relaxes the hair with some variations for volume. An important factor to consider when choosing a technique is the presence or absence of formaldehyde, which, although effective for certain hair types, requires careful attention due to its potential risks. Professionals often recommend formaldehyde-free Brazilian straightening as a safer alternative.
Conclusion
Brazilian straightening is a temporary yet effective solution for anyone looking to reduce the time spent taming their hair in the morning. Offering suppleness, shine, and frizz reduction thanks to the use of keratin-based products, it transforms your hair while respecting the hair fibers. By adopting a proper maintenance routine with clarifying shampoos and post-straightening treatments, you can prolong its benefits and confidently enjoy your new look. Customer reviews are unanimous in praising the quality and effectiveness of Brazilian straightening, making this type of treatment a top choice on the market.